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IT’S TIME TO TAME THE TERRAIN

Trail running is a sport that is asso­ciated with one thing above all: freedom. There is no path that is too adven­turous. There is no mountain that is too high. There is nothing that can stop a trail runner from exploring nature and the mountains whilst running.
The mountains are our home and whether hiking or running, we are in!

IT’S TIME TO RUN

Have you also caught trail running fever? Getting into the sport can seem complex at first glance: Where, if you don’t live in the mountains? How, if you’re not already an exper­ienced runner? Our tips will give you some pointers and inspiration for your start into trail running.

Inspiration for your start into trail running

Trail running offers a thrilling escape into nature, where every step unveils a new adventure. Whether you’re a seasoned road runner looking longing for change or new to the sport, venturing onto the trails promises exhil­arating chal­lenges and breath­taking vistas. The following tips help you get started in trail running, from gear basics to technique pointers. So, let’s lace up and dive into the wild world of trail running.

THE ATR BY LOWA COLLECTION

Embarking on the trails with the ALL TERRAIN RUNNING by LOWA trail running shoe collection opens up a world of possib­ilities. With a range of models tailored to different terrains and runner needs, every step becomes an adventure. Whether you’re tackling rugged mountains or winding forest paths, LOWA’s trail running shoes provide the support and performance you need to conquer any trail. So, get ready to explore nature’s wonders with confidence and comfort on your feet.

Numerous trail running events

The LOWA Ultratrail Fränkische Schweiz will kick off the racing season for us. ATR by LOWA was already involved in the community runs in preparation for the event and offered runners the oppor­tunity to put the collection through its paces. Now we are looking forward to 20 April and an exciting race. If you want to know, why the organiser of the event loves the sport so much and why LOWA and ATR by LOWA played a big part in it, listen to our Bergmomente – by LOWA Podcast.

LOWA Ultratrail Fränkische Schweiz LOWA is main sponsor of the UTFS

Against the backdrop of the ALL TERRAIN RUNNING by LOWA (ATR) trail running collection launched in 2023, the outdoor specialist is taking the next logical step in the event sector and acting as the main sponsor and namesake of the Ultratrail Fränkische Schweiz (UTFS) for the next three years. The outdoor company is thus creating visibility for its new, high-quality trail running product family, presenting its brand and collection prom­inently in Franconian Switzerland and enhancing the repu­tation of the LOWA Ultratrail Fränkische Schweiz.

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Image photo with the FORTUX Ws, 2022_Matthias Paintner_ATR by LOWA

MADRISA TRAIL KLOSTERS PRESENTED BY LOWA SECOND EVENT YEAR FOR LOWA AS MAIN AND NAME SPONSOR

After the successful kick-off year 2023 for the Jetzendorf-based outdoor specialist as the main and name sponsor of the Madrisa Trail Klosters presented by LOWA, the part­nership is entering the next round. For the first time, four distances amidst an unri­valled mountain and natural backdrop mean that fans of alpine trails will be in for a treat and experience trail adventures at their finest.

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Image photo with the AMPLUX,