Image photo with the FORTUX Ws, 2022_Matthias Paintner_ATR by LOWA

LOWA Ultratrail Fränkische Schweiz

LOWA is main sponsor of the UTFS

18.01.2024 | Against the backdrop of the ALL TERRAIN RUNNING by LOWA (ATR) trail running collection launched in 2023, the outdoor specialist is taking the next logical step in the event sector and acting as the main sponsor and namesake of the Ultratrail Fränkische Schweiz (UTFS) for the next three years. The outdoor company is thus creating visibility for its new, high-quality trail running product family, presenting its brand and collection prom­inently in Franconian Switzerland and enhancing the repu­tation of the LOWA Ultratrail Fränkische Schweiz.

Biggest trail event in Fränkischen Schweiz gets off to a successful start in the new event year

In its third year, the LOWA Ultratrail Fränkische Schweiz attracted maximum interest right from the start of regis­tration. After just two days, both the Ultratrail (66 kilo­meters) and the Speedtrail (33 kilo­meters) were fully booked. “The fact that all starting places were taken shortly after regis­tration opened shows that our trail running event has estab­lished itself as a national season-opening race far beyond the borders of Franconian Switzerland, ” says UTFS race director Johannes Hendel. The LOWA Ultratrail Fränkische Schweiz, which will also host the Bavarian Trail Cham­pi­onships for the first time in 2024, is listed as an official race in the Inter­na­tional Trail­running Asso­ciation (ITRA) and the stat­istics of the Deutsche Ultramarathon-Vereinigung e. V.. LOWA CEO Alexander Nicolai is also confident about the success of the trail running event:


“In recent years, the UTFS has estab­lished itself as an exciting, very profes­sional event in the scene, which we as a brand are happy to support in the long term. We also see a large overlap of shared values in this cooperation, which supports and defines the collab­oration. These include treating people and nature with respect and appre­ciation, as well as the motivation to offer trail runners an unfor­gettable product, nature and event experience.”

Alexander Nicolai | LOWA CEO

“Time to tame the terrain” – ATR by LOWA meets Franconian trails and the same value base

“There are many brands entering the market whose products are of high quality, but for which all corporate respons­ibility and morals are thrown overboard in order to be successful as quickly as possible, ” criticizes Hendel and sees LOWA as a suitable main sponsor: “It was very important for us to find an inter­na­tionally signi­ficant and estab­lished sponsor without ignoring our own under­standing of values.”With its 100 years of experience, LOWA has the ideal know-how at company and product level to impress with the highest quality, fit and comfort in the trail running sector. Accordingly, the collab­oration is based on a long-term basis.With a three-year contract, LOWA confirms its long-term ambition in the trail segment and will play a signi­ficant role in the continued positive devel­opment of the UTFS, increase its popularity and accompany the UTFS on its way to becoming a top destination in Franconian Switzerland. “Our vision needs strong and consistent partners. We are very happy to be able to work with the LOWA team in the coming years, ” says Hendel.

“Now it’s time to run” – trail fun at the LOWA Ultratrail Fränkische Schweiz

On 20 April 2024, the Ultratrail and Speedtrail will offer 66 kilo­meters of trail fun with an elevation gain of around 2,700 meters and 33 kilo­meters with an elevation gain of almost 1,400 meters respectively. In addition to the main races, parti­cipants can look forward to a varied supporting program, including exciting panel discussions with athletes and experts from the scene as well as a pasta party, an extensive expo area at the Eber­mannstadt market square, kids’ races and much more. In the run-up to the main event, there will also be four UTFS Community Runs in Bavaria, where parti­cipants can explore the up- and downhills of Franconian Switzerland over different distances and test the models from the new trail running collection.

Johannes Ostfalk is also looking forward to the UTFS with great anti­cipation. The ambitious trail runner is part of the UTFS organizing committee and has been an ATR by LOWA athlete since 2023. He knows about the importance of high-quality trail running shoes and is therefore a big fan of the ATR trail running collection: “Espe­cially in Franconian Switzerland, a shoe that masters the change from different surfaces with confidence and still offers enough comfort and dynamics for the fast and easy-running passages is recom­mended, ” explains Ostfalk. Ostfalk sees the ATR by LOWA models as the beginning of a permanent fixture in trail running. More details on routes, community runs and the side program can be found at: ultratrail-fraen­