Corporate Responsibility

Corporate respon­si­bility (CR) stands for far-sighted management in a company’s core business and has a high priority in the busi­ness’s overall strategy. CR is a key aspect of susta­inable growth in the following areas of business activity: the market, jobs, the common good, the envi­ronment and supply chains. Social, envi­ron­mental and commercial issues are given equal weight, and stake­holders are integrated into the strategic focus of the company’s CR activities.


Dura­bility means susta­i­na­bility

Material testing in LOWA’s own lab

The tables are packed with rattling equipment. The air is filled with sounds of sanding, the humming of the cold …


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Not many industries are so obviously linked to nature as the outdoor industry. Corporate respon­si­bility (CR) and susta­i­na­bility have therefore become incre­a­singly important in recent years. High-quality materials and equipment, whose form and function must meet special, often very demanding usage requi­rements, need to be durable and robust as well as not harmful to health and the envi­ronment. And this applies not only to the end products them­selves; their production should and must also take place under fair and envi­ron­mentally sound conditions.

Corporate Respon­si­bility Areas at LOWA

All these aspects are part of the company philosophy at LOWA and have been combined into a compre­hensive CR strategy. This strategy is part of a long-range process that touches on all areas of the company. The ultimate aim of this work is to gradually integrate the susta­inable company philosophy into a range of sub-areas at the company and to transpa­rently showcase our CR activities.

LOWA company headquarter in Jetzendorf

Mission Statement

Our philosophy

LOWA’s guiding prin­ciples give the company and its employees a framework for reasoning that can be used as a basis for …




Tradition and Innovation since 1923

LOWA is a company with long tradition that has been based from the beginning in the Bavarian town of Jetzendorf. Over a …


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The people behind the brand

At LOWA, the company’s employees constitute its most precious resource. The company embraces diversity, pays fair …


LOWA Production sites

Production sites

“Made in Europe” as a production strategy

As an industry leader in the age of globa­li­sation, LOWA cons­ciously applies a philosophy of “Made in Europe” to …


Production Conditions

Production Conditions

As a maufacturing company, LOWA bears respon­si­bility for the entire production process and for the working conditions …


LOWA Products


No compromises – When it comes to its products, LOWA focuses in particular on perfect fit, a high level of …


Environmental and nature protection

Envi­ron­mental and Nature Protection

Susta­inable actions have been the talk everywhere for a few years. But what precisely does that mean? It means that a …


Social commitment

Social Commitment

Support of National and International Social and Cultural Projects

The Jetzendorf location is a clear commitment to the Bavarian roots of the company. Besides regional insti­tutions and …


Respon­si­bility and scope

CR management at LOWA has been organi­sati­onally placed with the company’s management team. This enables LOWA to identify areas with impro­vement potential and to derive and implement corre­sponding measures.

Alexander Nicolai is the corporate respon­si­bility officer of the company’s management team and oversees all CR activities. The CR manager is Ingmar Anderson, a full-time employee who reports directly to the management team.

  • Alexander Nicolai, CEO, info@lowa.de

    Alexander Nicolai, CEO, info@lowa.de

  • Ingmar Anderson, CR Manager, info@lowa.de

    Ingmar Anderson, CR Manager, info@lowa.de

The department heads for CR-relevant activities and measures also work at the company’s headquarters in the Bavarian town of Jetzendorf. They serve as contact partners for the CR manager and coor­dinate the imple­men­tation of the CR program assigned to their departments.

Both headquarters locations of LOWA Sport­schuhe GmbH are integrated into CR management:

  • Haupt­straße 16 and 19, 85305 Jetzendorf
  • Aichacher Straße 3, 85305 Jetzendorf-Priel

The key components of LOWA’s CR management comprise:

  • Company mission statement as guiding principle
  • CR respon­si­bility at all levels, including the management team
  • Internal audits to identify impro­vement potential
  • Evaluation of CR management by the management team
  • Key performance indi­cators for all fields of activity
  • Company CR programme as a checklist of goals and targets
  • Transparent infor­mation concerning all relevant stake­holders

The company’s production sites in Slovakia, Italy, Bosnia-Herzegovina, Croatia and the Czech Republic are, of course, integrated into the CR process as well.