Image photo with the ALPINE ICE GTX, Charmonix 2018

The Performance collection

The deve­lopment of a high-performance line

When LOWA sits down to develop its line of Alpine boots, the company consults with the best profes­sional moun­ta­ineers in the German-speaking world. These ambitious mountain athletes know exactly what counts during extreme high-altitude tours, on via ferrata and during far-off expe­ditions. The LOWA PRO Team advises our speci­alists in the Deve­lopment Department in its work to create footwear that perfectly meets the athletes’ needs. The result of this work is a new line that delivers top performance on the mountain. The models have become much more athletic and lighter. Over the past few years, a number of excep­tional LOWA boots have been developed in the “performance” segment during countless meetings with athletes and testing events.

Creating the first prototypes The second athletes’ workshop in Jetzendorf

In March 2016, it was that time again: The crème de la crème of German-speaking profes­sional Alipinists got together in the Bavarian town of Jetzendorf once again for the purpose of talking to the deve­lopment and marketing team at LOWA about new product innovations. The athletes of the LOWA PRO team also learned about the company’s new social media strategy that will be used to successfully meet digital challenges in future.

Více

Athleten Workshop in Jetzendorf