Company

Company

Tradition and Innovation since 1923

LOWA is a company with long tradition that has been based from the beginning in the Bavarian town of Jetzendorf. Over a period of nearly 100 years, the small shoemaking shop has become a global outdoor company that sells its products around the world.

Facts and figures about LOWA

  • LOWA was established in 1923 by LOrenz WAgner in the Bavarian town of Jetzendorf. Fun fact: The Wagner family was shaped by the idea of entrepreneurial spirit. All three brothers in the family established their own companies: Hans Wagner set up hanwag, and Adolf Wagner Hochland.

    LOWA was estab­lished in 1923 by LOrenz WAgner in the Bavarian town of Jetzendorf. Fun fact: The Wagner family was shaped by the idea of entrepreneurial spirit. All three brothers in the family estab­lished their own companies: Hans Wagner set up hanwag, and Adolf Wagner Hochland.

  • In addition to its headquarters in Jetzendorf, LOWA has branches in Switzerland, the United States, Italy and Slovakia. The company became part of the Tecnica Group of Italy in 1993.

    In addition to its headquarters in Jetzendorf, LOWA has branches in Switzerland, the United States, Italy and Slovakia. The company became part of the Tecnica Group of Italy in 1993.

  • The Tecnica Group holds a 75 percent stake in LOWA, and Werner Riethmann (Managing Director of LOWA) owns a 25 percent stake.

    The Tecnica Group holds a 75 percent stake in LOWA, and Werner Riethmann (Managing Director of LOWA) owns a 25 percent stake.

  • Today, LOWA sells about 3 million pairs of shoes around the world. If you arranged all of these shoes next to one another, you would end up with a line of about 1,200 kilometres, the length of the Alps (from east to west).

    Today, LOWA sells about 3 million pairs of shoes around the world. If you arranged all of these shoes next to one another, you would end up with a line of about 1,200 kilo­metres, the length of the Alps (from east to west).

  • LOWA shoes are exported to 75 countries around the world today.

    LOWA shoes are exported to 75 countries around the world today.

  • Turnover of the LOWA Group: Consolidated turnover of LOWA Sportschuhe GmbH, LOWA Schuhe AG and LOWA Boots LLC in millions of euros.

    Turnover of the LOWA Group: Conso­lidated turnover of LOWA Sport­schuhe GmbH, LOWA Schuhe AG and LOWA Boots LLC in millions of euros.

simply more … LOWA Brand Story

A slogan that describes the essence of the company: its commitment to achieving „simply more“.

LOWA Sport­schuhe GmbH makes boots and shoes for the hiking, outdoor and everyday industries. What began in 1923 as a small start- up producing tradi­tional handmade Bavarian Haferl shoes has developed over the years into an international company with a strong global reputation. The tradi­tional boot and shoe maker prides itself on its commitment to quality and fit and is a market leader in Germany, Austria and Switzerland for hiking and outdoor footwear.

As a global outdoor company that is dedicated to its roots, we strive to achieve three goals at all times: the highest quality, perfect fit and innovation in every area.

This commitment is reflected in every aspect of our business and extends well beyond the boun­daries of the company’s operations. We are driven by susta­inable company growth, not short-term trends. Tradi­tional values such as trust, honesty and respect shape our business. We apply these prin­ciples not only to our daily inter­actions with one another, but also to our business relati­onships.

Certifi­cations and Memberships

cads e.V.

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LOWA is one of the founding members of cads e.V., an asso­ciation of manufacturers and suppliers under the umbrella of the German Shoe Institute that seeks to prevent the use of harmful substances in shoes. All member companies have volun­tarily committed them­selves to meeting the deli­be­rately demanding requi­rements of the cads e.V. guideline entitled “Catalogue of rest­ricted substances in shoes”.

European Outdoor Conservation Asso­ciation

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LOWA is a member of the European Outdoor Conservation Asso­ciation (EOCA). This is an alliance of European outdoor companies that carry out worldwide nature-protection projects. LOWA works in such areas as refo­restation projects.

ISO 9001 certifi­cation

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Since 2008, LOWA has been certified in accordance with ISO 9001:2008, the international standard for quality management systems, and goes through an external audit every year. The certificate affirms that LOWA’s process procedures are clearly and transpa­rently defined. Customer satisfaction is always our ultimate goal. This applies equally to both LOWA’s retailers and consumers. The audits conducted by the German Test and Research Institute for Footwear Production also focus on economic and social issues.

LOWA received ISO 9001:2015 certifi­cation in September 2017.

The ISO 9001 quality standard is the nati­onally and internati­onally most widespread and significant standard in quality management. It estab­lishes the minimum requi­rements for internal systems that the individual company must fulfil. The aim is to meet the demands of the customer and to satisfy the quality requi­rements of the products and services.

The Asso­ciation of the German Sporting Goods Industry (BSI)

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The Asso­ciation of the German Sporting Goods Industry (BSI), founded in 1910, is the business asso­ciation for German manufacturers, whole­salers and importers of sports equipment.

LOWA is a member of the Asso­ciation of the German Sporting Goods Industry and plays an active role in the outdoor and CSR working groups. The BSI working groups explore current industry issues and provide an oppor­tunity to actively share expe­riences. Projects and studies are jointly organised.

The outdoor working group represents the interests of the outdoor industry within BSI. Its aim is to achieve sufficient advocacy of the outdoor sector within the sports equipment industry. Furthermore, it actively supports envi­ron­mental protection and the susta­inable preservation of the earth for gene­rations to come.

The working group CSR is a multi-sectional BSI consortium in which BSI members from all sectors of the sports equipment industry can exchange thoughts on envi­ron­mental protection, susta­i­na­bility, social commitment and animal protection as well as work together to support CSR projects.

EOG membership

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LOWA is a member of the European Outdoor Group (EOG). This asso­ciation repre­senting the interests of the European outdoor industry was estab­lished in 2003.

Susta­i­na­bility is the central focus of EOG activities. The outdoor sector encourages its consumers to interact with nature in a responsible way and seeks means and ways of reducing its impact on the envi­ronment as much as possible without hampering performance.